Extract the facts.
Emphasize the important details.
Keep the audience informed.
Make and hold eye contact. Focus on the the person asking the questions and not on the camera.
Ensure that however you look is aligned with how you want to be perceived.
When sitting during an interview, sit up and lean forward slightly when you talk to open up your diaphragm, increase your air supply, prevent you from slumping and make you look engaged in the discussion.
You have just a few seconds to sell your story.
Brainstorm likely questions as well as worst-case-scenario questions.
Define your key messages and be ready to deliver those messages regardless of the questions you're asked.
Turn off cellphones and Blackberries, spit out the gum, remove coins from pockets, don't hold a pen and ask the technician to turn off the TV set by the camera so you're not tempted to see how you look during the interview.
Spend time beforehand identifying specific examples that help make your message personal.
Recognize that anything can happen in TV news, so be prepared and try to accommodate any unexpected changes.
Be an active participant.
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