are the who, what, where, when, how and why.
BAD QUESTIONS INCLUDE
ones that take longer than the answer
overused phrases
ones that induce a no-brain answer
THE BETTER ONES
provoke a detailed response
analyse and prove previous answers
collect opinions, not feelings
make the interviewee think and explain things in their own words
help people continue speaking and elaborate
UNEASY SOURCES
are often intimidated by journalists
are reluctant to speak to the press
should be persuaded to talk through friendliness
ATTAINING A COMFORTABLE INTERVIEW INVOLVES
thought on how and where to speak to them e.g somewhere they would feel comfortable
adapting to the interviewee by making them feel relaxed and at ease
tweaking yourself for the comfortability of your interviewee
analysing them and playing on your character analysis
assimilating yourself in any way to your interviewee
Tuesday, 12 August 2008
TELEVISION TACTICS
Extract the facts.
Emphasize the important details.
Keep the audience informed.
Make and hold eye contact. Focus on the the person asking the questions and not on the camera.
Ensure that however you look is aligned with how you want to be perceived.
When sitting during an interview, sit up and lean forward slightly when you talk to open up your diaphragm, increase your air supply, prevent you from slumping and make you look engaged in the discussion.
You have just a few seconds to sell your story.
Brainstorm likely questions as well as worst-case-scenario questions.
Define your key messages and be ready to deliver those messages regardless of the questions you're asked.
Turn off cellphones and Blackberries, spit out the gum, remove coins from pockets, don't hold a pen and ask the technician to turn off the TV set by the camera so you're not tempted to see how you look during the interview.
Spend time beforehand identifying specific examples that help make your message personal.
Recognize that anything can happen in TV news, so be prepared and try to accommodate any unexpected changes.
Be an active participant.
Emphasize the important details.
Keep the audience informed.
Make and hold eye contact. Focus on the the person asking the questions and not on the camera.
Ensure that however you look is aligned with how you want to be perceived.
When sitting during an interview, sit up and lean forward slightly when you talk to open up your diaphragm, increase your air supply, prevent you from slumping and make you look engaged in the discussion.
You have just a few seconds to sell your story.
Brainstorm likely questions as well as worst-case-scenario questions.
Define your key messages and be ready to deliver those messages regardless of the questions you're asked.
Turn off cellphones and Blackberries, spit out the gum, remove coins from pockets, don't hold a pen and ask the technician to turn off the TV set by the camera so you're not tempted to see how you look during the interview.
Spend time beforehand identifying specific examples that help make your message personal.
Recognize that anything can happen in TV news, so be prepared and try to accommodate any unexpected changes.
Be an active participant.
(WHAT'S ON YOUR) RADIO
LISTEN to your prospective interviewee carefully BEFORE making a commitment to have them on the show.
PLAN your on air questions in advance.
The most important function of the intro is to "hook" the listener.
Be organized and calm.
Keep your questions short and tight. The listeners want to hear your guest, not you.
Stick to the questions you've pre-scripted. If something interesting comes up, and you have time, you may want to follow the tangent.
Listen back to your interview if you've taped it.
And above all remember that interviewing is an art, not a science.
PLAN your on air questions in advance.
The most important function of the intro is to "hook" the listener.
Be organized and calm.
Keep your questions short and tight. The listeners want to hear your guest, not you.
Stick to the questions you've pre-scripted. If something interesting comes up, and you have time, you may want to follow the tangent.
Listen back to your interview if you've taped it.
And above all remember that interviewing is an art, not a science.
I can appreciate a good joke.
A couple had a baby, the doctor came out and stated "I have good news, and bad news."
"The bad news, is the baby has red hair."
"The good news, is it died."
"The bad news, is the baby has red hair."
"The good news, is it died."
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